Lesser Evil
Art Director & Image Editor
Photographers: Gargi Khanna & Fatemeh Bank
As the Art Director for this campaign, I came up with a creative message to showcase the brand's unique qualities. Since the brand prides itself on healthy ingredients, communicating through the visuals that they have "nothing to hide", through the ripped paper was a fitting metaphor. I continued this theme throughout the web banner, billboard and magazine advertisement to create a cohesive campaign.